Maintaining standards is crucial for generating attractive value.

In my opinion, maintaining standards is necessary to generate attractive value.

The process is similar in the real estate sector.

Real estate consultancy is a professional occupation with a scientific foundation.

If theory is integrated with practice on the right ground, then attractive value emerges.

For the property owner, the buyer, and the tenant.

Last week, a property owner with an apartment in a residential project in Beşiktaş, which I am familiar with, contacted me.

He said he had a residential apartment he wanted to rent out and wanted to work with me.

I first told the property owner that I wanted to see the apartment and clarify its current condition.

His current real estate office said he could only show the house if there was a client.

Since I was familiar with the project and needed to speed up the process, I asked for an up-to-date video of the house.

I told him that I wanted to prepare my valuation report and marketing efforts to find the right tenant and visit him.

He said he was very busy and that it wasn't necessary.

However, especially in high-end real estate, I believe it's important to understand the owner's approach and motivation as much as the property itself, and for the owner to get to know the real estate agent they're considering working with from the start.

Finally, when I offered to present my work via video call, they reacted negatively to that as well, so I thanked them and ended the process.

I'd rather not undertake a job at all than do it incompletely.

In my opinion, the standards in high-end real estate services in Beşiktaş are progressing with low efficiency.

The process mainly revolves around perception management, rather than focusing solely on value creation.

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